The increasing amount of counterfeit goods that circulate today can range from fake Rolex watches to fake designer clothing. These illegal items cost consumers a massive amount of money, and government consumer sites such as StopFakes estimate that it is costing around $2 billion every year to catch and prosecute the perpetrators.

The desire to make money always overrides the risk as far as counterfeiting operations are concerned, and the range of goods they provide are becoming more complex and difficult to identify as fakes as the demand famous brands increases.

Thankfully, it is usually possible to identify fake products as they often lack a specialist logo, stitching pattern or overall quality and this applies to the much-admired range of Nike Air Jordan sneakers.

Like most companies, Nike include certain logos or characteristics on all of their products and have gone to great lengths to market an easily identifiable design. Consumers should be aware of these characteristics and look for them before buying Nike footwear either in the stores or online.

As an example, the recent Jordan Air 23 model has undergone a series of changes to guarantee authenticity. There are specific details that have undergone small alterations such as name placement, manufacturing detail and the location of the Air Jordan thumbprint. All of these small details are specific to Jordan Air 23 design

In addition, the Jumpman logo has changed in size and the Air Jordan 23 has only been released in a limited range of colours. This helps identifying a genuine product much easier and as long as customers know what to look for, the more difficult it becomes for illegal marketers.

Another way of guaranteeing authenticity is to only buy from well-known stores or internet sites. Always scrutinise the goods as comprehensively as possible to avoid the disappointment of purchasing counterfeit items.